1. Why businesses seek HubSpot alternatives
HubSpot dominates the CRM market, but user reviews consistently highlight these pain points:
💰 "Pricing escalates dramatically"
Marketing Hub Professional jumps from $0 to $800/month. Add Sales Hub and you're at $1,600+/month before you know it.
🔒 "Features locked behind expensive tiers"
A/B testing, custom reporting, and sequences require Professional or Enterprise plans that cost 10-20x the Starter tier.
📊 "Separate hubs, separate costs"
Need marketing AND sales AND service? You're buying three products, each with its own pricing tier.
⏱️ "No time tracking or invoicing"
Service businesses still need separate tools for tracking billable hours and generating invoices.
2. Top HubSpot alternatives compared
| Platform | Starting Price | Best For | Limitation |
|---|---|---|---|
| BBos | $49/user/mo | All-in-one (CRM + accounting + HR) | Newer platform |
| Zoho CRM | $14/user/mo | Budget-conscious teams | Dated UI, complex setup |
| Pipedrive | $14/user/mo | Sales pipeline focus | No marketing automation |
| Freshsales | $15/user/mo | Sales + basic marketing | Limited integrations |
| ActiveCampaign | $29/mo (3 users) | Email marketing + automation | CRM is secondary |
3. BBos: the all-in-one HubSpot alternative
While most HubSpot alternatives only replace the CRM, BBos replaces your entire tech stack. Instead of CRM + QuickBooks + BambooHR + DocuSign + Toggl, you get everything in one platform.
HubSpot + Other Tools
- • HubSpot CRM: $0-800/mo
- • HubSpot Marketing: $800+/mo
- • QuickBooks: $30-200/mo
- • BambooHR: $6/user/mo
- • DocuSign: $10-40/user/mo
- • Time tracking: $7-15/user/mo
- Est. Total: $150-300/user/mo
BBos (Everything Included)
4. Best Alternative by Use Case
📧 Heavy email marketing → ActiveCampaign
If email sequences and marketing automation are your #1 priority, ActiveCampaign delivers HubSpot-level features at a fraction of the cost.
💼 Sales pipeline focus → Pipedrive
For teams that primarily need deal tracking and sales forecasting, Pipedrive's visual pipeline is hard to beat.
💰 Tightest budget → Zoho CRM
At $14/user/month, Zoho packs impressive features—if you can navigate its complex interface.
🏢 Replace multiple tools → BBos
If you need CRM, accounting, HR, time tracking, and more, BBos delivers the best total value with everything in one platform.
5. Frequently asked questions
Can I migrate my data from HubSpot?
Yes. Most alternatives (including BBos) support CSV imports for contacts, companies, and deals. For complex migrations, many offer assisted migration services.
Is HubSpot's free CRM really free?
Yes, but with significant limitations: no email sequences, limited reports, basic automation, and HubSpot branding. Most businesses outgrow it within 6-12 months.
Which alternative has the best integrations?
HubSpot has 1,500+ integrations. Zoho and BBos have 200+, while Pipedrive and Freshsales have 100+. Consider whether you actually need that many or if built-in features reduce integration needs.